Why a site of your own
A brokerage profile is useful, but it belongs to the brokerage. If you change firms, the page goes, and so do the links you shared. A site on your own domain stays with you. It also gives you room for what a profile page can't hold: guides to the areas you sell in, a page on how you work with sellers, and forms that ask the right questions.
Typical pages
| Page | What it does |
|---|---|
| Home | Who you are, where you work, current listings and the two or three actions you want people to take |
| Listings | Active, coming soon and sold homes, each on its own page with photos and the main facts |
| Area guides | A page for each part of town you know well |
| Selling | How you work with sellers, with a home value request form |
| Buying | How you work with buyers, with a showing request form |
| About and contact | Your bio, license and brokerage details, and a general form |
What goes on a listing page
- A photo gallery that loads fast on a phone, with the first photo sized for sharing
- Price, beds, baths, size, lot and year built in a short facts row
- Your description, a floor plan if you have one, and a map area
- Open house dates you can add and remove
- A showing request form that tags the listing, so you know which home the person means
You add listings by hand in the editor. That keeps the site simple and puts you in control of which homes appear and how they're described.
For small teams
Teams get an agent page for each person, with their own contact form, and listings can show the agent who holds them. Inquiries from a listing page go to that agent first, with a copy to whoever runs the team inbox if you want one.
Questions
Do you write the bio and the area pages?
If you want us to. Many agents send notes or record a voice memo, and we write from that for your approval.
Can I move my site if I change brokerages?
Yes. The domain and the site are yours. You update the brokerage details in the footer and on listing pages, and everything else stays.